Chapter 131: Just over 2 million (page 12)
Chapter 131: Just over 2 million (page 12)
A night owl enters the house - nothing good will happen!
When Luo Hui received Yu Dazui's request for a visit, he knew that his interests would be damaged, but he did not expect that this big mouth would be so direct.
When I met him, I directly said that I regretted giving me too many shares.
This is a temptation!
Of course he knew that Huawei and Yu Dazui cherished their business reputation and could not unilaterally tear up the agreement.
The reason for talking about the shares of the Honor brand is just to shut up my own mouth, so as not to directly fight back when others make excessive demands.
Luo Hui did not respond.
Turning to the agreement reached with Mr. Lei: “On the fourth day after the release of the Honor Super Phone 1, Mr. Lei called me and asked me to help him design the appearance of a mobile phone for a design fee of million to be launched next year. To the market.”
"Uh……"
The words Yu Dazui had prepared were choked in his throat. He couldn't spit them out or swallow them, and his face turned red and his neck became thick from holding them in.
After a moment, he came back to his senses and said, "Mr. Luo, I just said casually. I don't really want to adjust your shareholding ratio."
It’s so difficult!
I almost had to urinate in one breath.
"Stop beating around the bush, tell me the order volume in the international market and the maximum production capacity you can achieve now."
Luo Hui no longer chased after Yu Dazui's probing, and instead became concerned about the sales of the Honor mobile phone brand.
He also knew that he had taken advantage.
That's a matter of timing.
When Yu Dazui needed financial support the most, he invested in the Honor brand and personally worked on the design of the Mate 40 ten years later, which helped him find the right development path for the mobile phone.
From the perspective of long-term interests, I can feel at ease owning 40% of the shares of the Honor brand.
It's not really an advantage.
This alone is enough to save countless resources and time.
"Mr. Luo, I am really convinced. We publicly stated at the press conference that the Kirin 8 chip only has 60% of the computing power of the A chip, and consumers are still willing to pay... I really didn't expect it."
"I want to know the sales data in the international market. Don't be too pretentious."
“The data was surprising.”
"What a surprise?"
“The order volume of Honor Super Phone 1 in Europe exceeds million units, and units have been shipped; the order volume in North America exceeds million units, and the shipment volume is units; exceeding our expectations by ten times. more than."
"You mean, even if the sales exceed expectations, they still haven't reached one-tenth of the sales of Love Crazy 4?"
"Mr. Luo, be satisfied. The Honor brand has achieved results in its first battle that only Apple has struggled for three years. Steve Jobs was also scared to death, okay?"
"Has Steve Jobs taken a stand?"
"Well, before I entered your office, I saw Steve Jobs tweeting, praising the Honor Super Phone 1 for canceling the HOME button. He also said that the next generation of Apple will also cancel the damn HOME button."
"Then why are you still standing there? Launch your own media channels and forward Jobs's exclamation!"
"Damn it! Why didn't I think of taking the opportunity to hype it up? Wait, let me make a call first."
Not much opportunity for hype.
Especially after witnessing with his own eyes that WeChat has been rising to the top by hyping various hot topics since its birth, Yu Dazui also became enthusiastic about hyping topics without spending much marketing expenses.
Immediately, regardless of discussing business matters with Luo Hui, he stood up and took the phone and issued a series of instructions to stir up the matter first.
Luo Hui was not idle either.
While Yu Dazui was on the phone, he also took out his mobile phone to call Xiao Bailan and asked her to publish sales data on the Honor official website as an executive director.
It’s just like WeChat’s routine of announcing download numbers—using continuous sales to trigger more people’s herd mentality, thereby creating higher sales.
Same old routine.
But it's very effective and very simple to implement.
"How many cumulative domestic sales are there?"
After making the call, Luo Hui sat down again and became concerned about domestic sales.
“The domestic situation is not optimistic!”
Yu Dazui also put away his phone and took out a PPT from his bag, put it in front of Luo Hui and started explaining: "This is the owner portrait of the 1 million Honor Super Phone ."
"to be honest."
"Before I saw the real data, I couldn't believe that 90% of the consumers of our mobile phone are women aged 18-35."
"The other 8% of phone owners are female consumers between the ages of 35-55."
"Male consumers account for only 2%, and their age is concentrated around 40 years old."
What the hell!
What the hell!
What the hell!
Luo Hui looked at the composition of the machine owners on the PPT and could only marvel, and didn't want to say anything.
Facts have proved that in the domestic consumption environment, men are really inferior to dogs.
"Mr. Luo is really insightful!"
Yu Dazui hadn't noticed the change in Luo Hui's expression, and kept praising his wisdom: "You used facts to educate me to recognize the reality: in the field of smartphone consumption, appearance is everything!"
"..."
After a few words of flattery, he turned to another PPT page and continued the introduction: "There are still more than three million consumers who have queued up to pay. The proportion of male consumers has increased slightly, accounting for about 5%."
"However, the probability of these people going back on their word is very high."
“Among the consumers who canceled the queue and refunded their money, men accounted for more than 99%.”
"So, probably more than half of this group of consumers will choose to refund."
Ah!
Luo Hui still didn't speak, nodded, and digested the internal confidential information.
To ordinary people, this kind of data is unremarkable, even a little annoying.
In the hands of any boss, it is the most precious treasure.
Without him.
The design and development of consumer products must revolve around these core data.
It can be called the secret among secrets.
The implication of Yu Dazui showing him this confidential information was obvious - all products under the Honor brand must be of good looks.
It doesn’t matter whether the chip works well or not.
All good looks are required!
The vast majority of consumers are women, so of course they have to design and plan in the style they like.
"The portrait of the owner of the youth version is better."
Yu Dazui flipped through the PPT and continued to introduce: "Male consumers account for as much as 80%, and their ages are concentrated between 18-25 years old."
"Showing a younger trend."
"The order volume has also reached a frightening eight million units, and is still growing."
"And the refund rate is extremely high, which is in obvious contrast to Super Phone 1."
"This shows that the consumption power of domestic men is very worrying. If we want to win this part of the market, mobile phone prices will continue to drop."
"It's better to keep it consistent with Xiaomi 1."
“Although Mr. Lei’s Xiaomi Mi 1 has no public sales data, it has received very good response from the media and is very popular among young people.”
Understood.
You're here to ask for the design too!
Listening to Yu Dazui's explanation, Luo Hui nodded repeatedly: "There will be no major adjustments to the appearance of the next-generation Honor super phone. If you continue to use it, you can just make adjustments based on the relevant material technology."
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