The love of the boss

Chapter 160 Sales Dilemma and Breakthrough Attempts

The poor sales of the new product in the market further extinguished the fire of hope that Lin Xiao and Su Yao had just ignited.

"Su Yao, the sales situation is terrible. What went wrong?" Lin Xiao looked at the sales report, his face full of confusion and anxiety.

Su Yao also frowned and said, "Lin Xiao, I think it may be that our marketing promotion is not in place, and consumers' awareness of new products is too low."

They immediately convened an emergency meeting with the marketing and sales teams.

"Lin Xiao, our previous promotion plan was mainly focused on online and may not have covered our target customer groups." said the marketing manager.

Lin Xiao thought for a moment and said, "Then adjust the promotion strategy immediately and increase offline promotion activities, such as holding experience activities in shopping malls and displaying them at industry exhibitions."

However, offline promotion activities require a lot of manpower and material resources.

"Su Yao, organizing these activities is very expensive, and the results may not be immediately apparent." The Finance Manager looked embarrassed.

Su Yao said: "This is a necessary investment. We can't give up trying because of the fear of cost. But at the same time, we must also do a good job of budget control to ensure that every penny is spent wisely."

In the process of preparing for offline activities, we encountered coordination issues with venues and partners.

"Lin Xiao, several popular shopping malls have been booked, and it's difficult for us to find a suitable location," said the event planner.

Lin Xiao said: "Then expand the search scope and find some emerging business districts or communities with large traffic."

At the same time, cooperation with partners is not always smooth sailing.

"Su Yao, several partners have put forward more requirements on the cooperation conditions, and the negotiations have reached a deadlock." said the business development manager.

Su Yao decided to participate in the negotiations in person: "We must try our best to meet the reasonable needs of our partners and seek a win-win solution while protecting the interests of the company."

After some efforts, the offline promotion activities were finally carried out smoothly.

"Lin Xiao, the response at the event was pretty good. Many consumers showed interest in the products, but not many actually purchased them," said the sales manager.

Lin Xiao said: "Is there something wrong with our sales strategy? For example, the price positioning or promotional methods are not attractive enough."

As a result, they reviewed and adjusted the product's pricing and promotion plans.

"Su Yao, we have lowered the price of our products and launched a series of preferential packages, but consumers still seem to be waiting and watching." The sales manager said anxiously.

Su Yao said: "Then let's take a deeper look at consumers' concerns. Are they still worried about the quality of the product or after-sales service?"

Through direct communication with consumers, they found that consumers had doubts about the quality assurance of the product.

"Lin Xiao, we need to strengthen the construction of the after-sales service system and provide consumers with stronger quality assurance and after-sales support." Su Yao said.

The company quickly established a comprehensive after-sales service team and launched service commitments such as extra-long warranties.

"Lin Xiao, after all these efforts, sales have improved a little, but it has not yet reached our expectations." said the sales manager.

Lin Xiao said: "Don't be discouraged, keep looking for new breakthroughs, I believe we can get out of this predicament."

However, just as they were working hard to solve the sales problem, the problem of staff turnover arose within the company.