The love of the boss

Chapter 687

"Lin Xiao, the marketing of the new product has encountered big trouble. All major channel dealers are unwilling to cooperate." Su Yao said anxiously.

Lin Xiao frowned: "Why? The conditions we offer are already very generous."

The children were playing with their toys quietly in the living room, not daring to make a sound.

Su Yao said helplessly: "Competitors are putting pressure on us from behind. They threaten channel partners that if they cooperate with us, they will be retaliated against."

Lin Xiao slammed the table angrily: "Too despicable! Then we will open up new channels ourselves."

It is easier said than done. It takes a lot of time and energy to develop channels by yourself, and the results are difficult to guarantee.

"Lin Xiao, this is too risky. If we fail, our losses will be even greater." Su Yao said worriedly.

Lin Xiao pondered for a moment: "There is no other choice, we can only give it a try. Let's start with the online channels."

They began to form an e-commerce team and invested a lot of money in promotion.

"Lin Xiao, the cost of online promotion is too high and our budget will soon be used up." said the financial manager.

Lin Xiao gritted his teeth and said, "Find another way to raise money. We must build up the online channel."

However, the effect of online promotion was not ideal, and sales were far below expectations.

"Lin Xiao, is there something wrong with our promotion strategy?" Su Yao said.

Lin Xiao shook his head: "It may be that our competitors are maliciously placing orders and interfering with our data analysis."

Just when they were worrying about online promotion, bad news came from offline.

"Lin Xiao, the offline channels we developed ourselves were maliciously destroyed by our competitors, and many stores were forced to close." said the sales manager.

Lin Xiao was extremely angry: "We must find out who did it and not let them get away with it."

But investigations take time, and the company is running out of money.

"Lin Xiao, if this continues, the company will go bankrupt." Su Yao said.

Lin Xiao looked at Su Yao with a firm look in his eyes: "Even if there is only a glimmer of hope, we can't give up."

At this time, a former partner called.

"Lin Xiao, I heard that you are having difficulties. I can help you contact some distributors, but I have one condition."

Lin Xiao was delighted: "You say."

“I want 10% of the company.”

Lin Xiao was caught in a dilemma. 10% of the shares was not a small amount, but if he refused, the company might really be finished.

The children ran over and hugged Lin Xiao: "Dad, we believe you can make the right decision."

Lin Xiao took a deep breath: "Okay, I promise you."

With the help of partners, the channel problem was finally solved and new products began to gradually open up the market.

"Lin Xiao, I finally see hope." Su Yao said excitedly.

However, before they could breathe a sigh of relief, a new crisis quietly arrived...

The new crisis was like a mountain, pressing down on Lin Xiao and Su Yao's hearts again.

"Lin Xiao, there have been large-scale complaints about product quality, and many customers have reported adverse reactions after using it." Su Yao said in a panic.

Lin Xiao's face turned pale in an instant: "How could this happen? Recall all products immediately and conduct tests."

The children were frightened by their parents' tense atmosphere and dared not make a sound.

The test results showed that a batch of raw materials provided by the raw material supplier had quality problems.

"Lin Xiao, what should we do? We need to hold the supplier accountable, but this will take time, and public opinion is already very unfavorable to us." Su Yao said.

Lin Xiao said angrily: "Let's not worry about the suppliers first. We need to apologize to the public as soon as possible and come up with a solution."

They held a press conference, sincerely apologized to consumers, and promised to take responsibility to the end.

"Lin Xiao, even so, consumers' trust in us has been greatly reduced, and our brand image has been seriously damaged." Su Yao was worried.

Lin Xiao gritted his teeth and said, "Re-establish a strict quality control process, starting from the source, and no more mistakes can be made."

However, competitors took advantage of the opportunity to further weaken their brands.

"Lin Xiao, the market share has dropped sharply and the company's financial situation is on the verge of collapse." said the financial manager.

Lin Xiao felt unprecedented despair: "Is this really the end?"

Just when they were about to give up, the children ran over and hugged them.

"Mom and Dad, don't give up. We believe you can get through this."

The children's words rekindled Lin Xiao and Su Yao's fighting spirit.

"No matter what the cost, we must save the company," said Lin Xiao.

They decided to mortgage their property to raise funds for brand reconstruction.

"Lin Xiao, this is our last bet." Su Yao said.

Lin Xiao looked at her firmly: "Don't worry, we will succeed."

After hard work, the new product finally passed the strict quality inspection and was re-launched on the market.

"Lin Xiao, I don't know if consumers will accept our products this time." Su Yao said nervously.

Lin Xiao took a deep breath: "We can only wait for the market to test it."

However, just when they were full of expectations, bad news came: a competitor launched a product similar to theirs, with a lower price and greater publicity, which put their products under tremendous competitive pressure.

Lin Xiao and Su Yao's mood suddenly became heavy. They knew that this would be a difficult battle. But they did not give up, but decided to re-examine their products to find advantages and room for improvement.