bestfiction Chapter 206 How difficult is it?
Chapter 206 How difficult is it?
"what's up."
Cheng Suwan's rather cold voice sounded.
Yang Zheng chuckled and said, "Two things. First, before November 11th, I need Mengchan to produce another skincare product set. Just like the cosmetics this time, it should have a main product and a series of supplementary products. The value should be low, but the quantity should be large."
"Second, once midnight on the 7th, the price of this cosmetics set will be changed back to 12, and the prices of individual items will remain unchanged."
Cheng Suwan paused for a moment and said, "Are you sure? Even after this promotional period, at the price of 368, there will definitely be some sales. But if you change it back to 1850, it will definitely not sell, especially since you sold it at a lower price before."
"determine."
Yang Zheng replied with these two words.
Cheng Suwan took a deep breath and asked, "What are your plans for the future?"
She knew that Yang Zheng would definitely have follow-up actions.
Because this little bastard would never let go of such an opportunity to make money.
She also knew that this little bastard was deliberately keeping her in suspense and waiting for her to ask.
And she really couldn't resist the curiosity in her heart.
Being caught...
Yang Zheng smiled slightly. "I told the consumers that this is for promotional purposes, coupled with the National Day celebrations, so I'm selling it at 368, even at a loss, to gain publicity."
"But consumers are not fools. There is no such thing as a free lunch, and this concept is particularly prevalent online."
"If we don't change the price back, they will soon realize that we are not actually losing money at the price of 368."
"Then they'll feel cheated and it might even trigger a wave of returns, so the price has to be changed back."
Cheng Suwan waited for a while, and when he didn't say anything else, she asked unhappily, "And then?"
She felt that this little bastard was deliberately keeping her in suspense again.
But Yang Zheng really didn't do that this time.
In live streaming e-commerce, there is a professional term called "reason for price reduction."
Special events, spending money on publicity, spending money on traffic, spending money on popularity, etc.
These are the words that future live-streaming hosts will shout in their live-streaming rooms every day.
The central idea is: I sell goods at a loss, not because I am stupid, nor because I treat you as stupid, nor am I giving you a free lunch for no reason, but for a legitimate reason.
It is to make consumers believe that I am really selling at a loss, so that they feel that they have really gotten a bargain.
But now there is no concept of live streaming to sell goods.
So this time, Yang Zheng just hadn't figured out how to explain this to Cheng Suwan, and he didn't deliberately keep her in suspense.
After pondering for a moment, he asked, "Mr. Cheng, why do you think Mengchan's sales are so hot this time?"
Cheng Suwan replied subconsciously: "It's because the price is low enough."
After she finished speaking, she paused and added, "There will also be extensive online publicity."
In the future, those bosses who have lost all their money through live streaming e-commerce will probably enter the live streaming e-commerce track with the same idea as hers.
This is true for many things.
The surface logic is very simple and you can understand it at a glance.
But in actual practice, it is useless as soon as you learn it.
It's not what it seems at all.
"If it's really that simple, are those e-commerce people stupid? They wouldn't do it this way?"
Yang Zheng said angrily, "Look at all the cosmetics sold online. There are tons of them for just over ten yuan. Why aren't their sales booming? Is it just because they haven't done a lot of publicity?"
Cheng Suwan pondered for a moment and said, "Also, the high price you deliberately marked earlier has increased consumers' perception of the product."
"anything else?"
Yang Zheng asked again.
Cheng Suwan thought for a while and then replied, "I can't think of it. Tell me."
"Also, the main promoters are anchors under my company. They can directly use my name as their boss to vouch for consumers, which strengthens consumers' trust in the product."
"Then there's the direct impact of quantity. Others just buy one get one free, or buy one get two free. A typical cosmetics set only has five or six items. But I buy one get nine free, so a set has ten items!"
"There's also price comparison. The price of a single product is the same as buying a set, which gives consumers an intuitive feeling that they've made a good deal."
"We also show sales figures to reduce consumers' concerns; we guide their usage by telling them they can give gifts to increase their purchasing demand; and we use comments to set the pace and create a buying atmosphere."
After Yang Zheng listed several points, he concluded, "Details determine success or failure, and many things can't be explained clearly over the phone. If Mr. Cheng is free, please come directly to Xingcheng. My company has been researching live streaming sales recently, and you can come and take a look and learn from their experience."
His wolf tail finally showed up.
If it wasn't for this purpose, why would he have so much free time to talk to Cheng Suwan about so many live streaming sales tricks?
and.
It is no exaggeration to say that what he said will become a cliché in the future.
But in this era, if you organize and edit it into a course, it will be worth tens of millions!
There was silence on the other side of the phone.
for a long time.
Cheng Suwan's voice sounded again: "You said so much, but you still didn't tell me what your subsequent plans are."
Since she didn’t refuse directly, it means...she wants to come!
Yang Zheng paused and said, "Lowering prices requires a reason, a reason that convinces consumers. And the reason of running a loss on advertising will almost be over after the seven-day holiday. After all, there's no reason to keep losing money."
"The price will be adjusted back to 1850 later, so that consumers who have already purchased it can enjoy the feeling of superiority for a while."
"Then I'll arrange for a fan petition, stage a play, and lower the price to... around 500, saying it's already the cost price."
This is also a scene that will be played out so frequently in major live broadcast rooms in the future that no one will believe it anymore.
But now.
After listening to this, Cheng Suwan had an idea in her mind: Is he really a marketing genius?
This made her even more certain that the little bastard must have a way to increase Qingyan's sales as well.
So she asked again: "How can Qingyan increase sales?"
Yang Zheng didn't answer but asked, "Is Mr. Cheng willing to give me the benefits I want?"
Cheng Suwan replied: "You speak first."
Yang Zheng chuckled: "I've said it many times, Mr. Cheng, don't treat me like a child. I'm not that easy to fool."
If I treated you as a child, would I be so entangled?
Yes, just treat this little bastard as a child!
Thinking of this, Cheng Suwan relaxed a little and spoke again: "I promise, you say."
Yang Zheng's heart moved, and he grinned and said, "I have to get the benefits first, otherwise I'm afraid that Mr. Cheng will default on his debt."
"Beep beep..."
The phone is busy.
Mr. Cheng hung up the phone again.
Yang Zheng sighed with some regret.
But I didn't call again to bother her.
Because...he actually has no way to increase Qingyan's sales now.
That’s right, he was just bluffing Mr. Cheng.
And Mr. Cheng obviously won't let him get the benefits first.
In other words, he can't be bluffed.
You can't fool them, and there's no real way to deal with it.
There's no point in calling again.